Every business should be looking to find new ways to stretch their marketing budgets in this economy. Social media has transformed marketing from a monologue about your organization to a dialogue, between your organization and your customers.

Today’s Morning Call article in regards to the social media success of the Lehigh Valley Zoo and its grass roots facebook page, offers a testimony to how social media can offer you not only exposure in the tech/virtual world, but also some free PR in the traditional media outlets.