As the aftermath of Superstorm Sandy continues, the chaos as it relates to hotel rooms will not quickly go away. The decision to cancel the NY Marathon was 100% correct, just 2 days late. Even when the electricity returns and residents return to their homes, a new influx of FEMA, contractors and insurance adjusters will gobble up hotel rooms just before the big Macy’s Thanksgiving Day parade and holiday season in NYC. Continue reading
Author Archives: Gregg Marzano
10 Tips For Getting The Most Out Of Your CVB Partnership
10 Tips For GettingThe Most Out Of Your CVB Partnership
As hotel operators it easy to get caught up in delivering exceptional customer service to our guests, offering job counseling to our employees or hustling our sales team to close the next big piece of business. The frenetic pace of the hospitality business can often lead to overlooked opportunities. Continue reading
10 Ideas, Trends and Truths About the Lodging Industry
Just completed a 17 month assignment at the Shawnee Inn and Golf Resort and was fortunate to work along side some of the most passionate leaders in the hospitality and tourism industry. The Kirkwood Family and Rob Howell the property General Manager have a one-of-a kind resort nestled quietly alongside the Delaware River in the Pocono Mountains. Continue reading
Owned Media vs. Traditional Marketing
Over the past two years I have been retained by companies and organizations to help them understand social media and how it can help their small businesses compete with the big guys. Well, not to say that Twitter, Facebook, Youtube, and Foursquare can replace the expertise and convenience of having a PR firm at your disposal, but today small business owners are beginning to embrace the concept of “Owned Media” and learning how to deliver this content to their niche audience. Continue reading
Perfect Storm Delivers Big Results for Northeast Ski Resorts
If you think you have read all there is to know about snow after this past weekend, think twice. The story that will be hitting the airwaves and print media this week will revolve around a “Perfect Storm” of love, sport and cabin fever. While the traditional ski areas missed out on the monster storms of last weekend the Northeast resort managers are still having images of dollar signs dancing in their head! Here’s why…. Continue reading
Prepare for Recovery: Build a Better Team in 2010
Since fall of 2008, hotels small and large alike have been shedding jobs and reducing expenses to weather this economic storm not seen since the Great Depression. Each month leaders look to the numbers on new job losses and unemployment applications for a glimmer of recovery. Most analysts are now saying that recovery will come sooner than later and hopefully by 4th Quarter of 2010. With better days ahead, I offer a little advice to area business hotel leaders, “Invest in training today to let your employees know you care.” Continue reading
Perfection requires Entire Team Effort
A perfect game in baseball is similar to a perfect sellout for a hotel.
Mark Buehrle’s perfect game on July 23rd, 2009 demonstrated how everyone on the Chicago White Sox was performing at a high level and contributed to the rare fete, a perfect game. Although much of the celebration and accolades go to the pitcher, a true sports fan knows that it took a complete team effort to accomplish what has only been done 18 times in the past 125 years. Continue reading
Summer time fun at Dutch Springs Aqua Park
Trying to find a nice day out with the kids? Try Dutch Springs Aqua Park located in Bethlehem, PA right between Rt. 191 and rt. 512 just north of Rt. 22. The Aqua Park offers a perfect way to keep an eye on all your kids while they play in the life guard supervised lake. Continue reading
28% of Group Sales Inquiries are Lost, Ignored or Abandoned
The same could be said about Group Sales Managers. In today’s tough business climate do you find your sales people Lost, Ignored or Abandoned? Just popped into my head after reading this alarming statistic on group sales lost.
Might want to shop your phone inquiry, electronic rfp systems etc.
Enjoy – Continue reading
Morning Call – Cuts are painful
As the Morning Call makes continued cuts to the writers and photographers of the paper, I am saddended to think that I will miss this paper in a couple of months, when it no longer provides me anything of value. Although, I have certainly disagreed with the editorial board and their position on the Lehigh Valley Zoo over the years, I did enjoy staying informed on many important issues in the region. Continue reading