10 Tips For GettingThe Most Out Of Your CVB Partnership
As hotel operators it easy to get caught up in delivering exceptional customer service to our guests, offering job counseling to our employees or hustling our sales team to close the next big piece of business. The frenetic pace of the hospitality business can often lead to overlooked opportunities. Continue reading →
Over the past two years I have been retained by companies and organizations to help them understand social media and how it can help their small businesses compete with the big guys. Well, not to say that Twitter, Facebook, Youtube, and Foursquare can replace the expertise and convenience of having a PR firm at your disposal, but today small business owners are beginning to embrace the concept of “Owned Media” and learning how to deliver this content to their niche audience. Continue reading →
Trying to find a nice day out with the kids? Try Dutch Springs Aqua Park located in Bethlehem, PA right between Rt. 191 and rt. 512 just north of Rt. 22. The Aqua Park offers a perfect way to keep an eye on all your kids while they play in the life guard supervised lake. Continue reading →
The Lehigh Valley Convention and Visitors Bureau has been producing some wonderful video tours of attractions in the Lehigh Valley. They added the Lehigh Valley Zoo to their portfolio of work and Tracey and Stacey (say that five times fast) look great!!! Continue reading →
Stu Schooley was featured in the Morning Call “Outlook” section this Sunday as he continues to remake a “cement quarry” into one of the area’s most unique tourist attractions. Promoting the Lehigh Valley and Dutch Springs for over 28 years to SCUBA divers along the eastern seaboard, was not enough, Stu realized he needed to provide fun for the families and friends of the divers, so he created a Aqua Park. Continue reading →
Stacey Johnson, Executive Director Lehigh Valley Zoo, forwarded me an editorial from Jim Maddy, President and CEO of the Association of Zoos and Aquariums, in regards to Zoos being excluded from the stimulus package. I am sure there is some political partisan reason behind this, but why Zoos. Continue reading →
Flickr: BlikArt’s Photostream
The South African Penguins at the Lehigh Valley Zoo enjoyed the nice weather this past weekend.
Every business should be looking to find new ways to stretch their marketing budgets in this economy. Social media has transformed marketing from a monologue about your organization to a dialogue, between your organization and your customers. Continue reading →
FORGET playing paintball. Companies are sending staff to experience a plane crash in simulators run by British Airways as the ultimate team-building exercise.
For £130 a head, employees are taken to a hangar at Heathrow where they board a shortened version of a Boeing 737 mounted on a motion platform. Continue reading →
Area leaders in experiential teambuilding provide full day of leadership development and fun!
January 13, 2009, 2008 – Bethlehem, PA. Companies have known for a long time that having a strong leadership team in place is the key to weathering tough economic times. Delivering memorable and coachable moments that create high performing teams has been the business of NorthStar Adventure at Dutch Springs and Lehigh Valley Grand Prix since their inceptions. Now the two adventure training specialists are teaming up to provide a fun, fast-paced day of experiential education with their 2009 Survive, Thrive and Drive teamwork development sessions. Continue reading →