10 Tips For Getting The Most Out Of Your CVB Partnership

10 Tips For GettingThe Most Out Of Your CVB Partnership

As hotel operators it easy to get caught up in delivering exceptional customer service to our guests, offering job counseling to our employees or hustling our sales team to close the next big piece of business. The frenetic pace of the hospitality business can often lead to overlooked opportunities. Continue reading

Owned Media vs. Traditional Marketing

Over the past two years I have been retained by companies and organizations to help them understand social media and how it can help their small businesses compete with the big guys. Well, not to say that Twitter, Facebook, Youtube, and Foursquare can replace the expertise and convenience of having a PR firm at your disposal, but today small business owners are beginning to embrace the concept of “Owned Media” and learning how to deliver this content to their niche audience. Continue reading

Dutch Springs – A different kind of business

Stu Schooley was featured in the Morning Call “Outlook” section this Sunday as he continues to remake a “cement quarry” into one of the area’s most unique tourist attractions. Promoting the Lehigh Valley and Dutch Springs for over 28 years to SCUBA divers along the eastern seaboard, was not enough, Stu realized he needed to provide fun for the families and friends of the divers, so he created a Aqua Park. Continue reading

Nothing builds a Team Like a Nose Dive

FORGET playing paintball. Companies are sending staff to experience a plane crash in simulators run by British Airways as the ultimate team-building exercise.

For £130 a head, employees are taken to a hangar at Heathrow where they board a shortened version of a Boeing 737 mounted on a motion platform. Continue reading

NorthStar Adventure Teams up with Lehigh Valley GrandPrix to Deliver High Powered Team Building Training

Area leaders in experiential teambuilding provide full day of leadership development and fun!

January 13, 2009, 2008 – Bethlehem, PA. Companies have known for a long time that having a strong leadership team in place is the key to weathering tough economic times. Delivering memorable and coachable moments that create high performing teams has been the business of NorthStar Adventure at Dutch Springs and Lehigh Valley Grand Prix since their inceptions. Now the two adventure training specialists are teaming up to provide a fun, fast-paced day of experiential education with their 2009 Survive, Thrive and Drive teamwork development sessions. Continue reading