My Family’s New Summer Tradition – The Great Allentown Fair

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The slogan “The Great Allentown Fair, Don’t Leave Summer Without It” has never rung more true than these past two years. With my two daughters now 13 and 10, we have taken advantage of the Grandstand concerts the past two Labor Day weekends to also visit the fair and festival portion of the fair. In 2011 we saw the boy band Big Time Rush, and this year @victoriajustice and Max Schneider. Continue reading

10 Tips For Getting The Most Out Of Your CVB Partnership

10 Tips For GettingThe Most Out Of Your CVB Partnership

As hotel operators it easy to get caught up in delivering exceptional customer service to our guests, offering job counseling to our employees or hustling our sales team to close the next big piece of business. The frenetic pace of the hospitality business can often lead to overlooked opportunities. Continue reading

Owned Media vs. Traditional Marketing

Over the past two years I have been retained by companies and organizations to help them understand social media and how it can help their small businesses compete with the big guys. Well, not to say that Twitter, Facebook, Youtube, and Foursquare can replace the expertise and convenience of having a PR firm at your disposal, but today small business owners are beginning to embrace the concept of “Owned Media” and learning how to deliver this content to their niche audience. Continue reading

Lehigh Valley Tourism Tournament

Lehigh Valley Tourism Top 64 Attractions March Madness Style

I got to thinking about how many great places we have to see and things to do in our region and before you know it, I was up to 64 different events, museums, festivals, waterparks,zoos, etc. So I placed them in geographical regions, Allentown, Bethlehem, Easton and Lehigh Valley. Ranked them 1-16 in each region and now hope to get some feedback as to who gets to the sweet 16 and beyond. Continue reading

Girl Scout Badgefest hosted by NorthStar Adventure at Dutch Springs

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NorthStar Adventure Announces Badgefest 2009, Highly coveted dog mushing fun patch to be offered!

August 20, 2009 – Bethlehem, PA. Girl Scouts from as far away as Connecticut are expected at the first annual Girl Scout Badgefest hosted by NorthStar Adventure at Dutch Springs. Planned for the weekend of November 13-15th this three day event is sure to become a highlight for young girls as they work towards their badge requirements. “The girl scouts love coming here,” said Kari Hunyadi, lead facilitator at NorthStar Adventure. Continue reading

Dutch Springs – A different kind of business

Stu Schooley was featured in the Morning Call “Outlook” section this Sunday as he continues to remake a “cement quarry” into one of the area’s most unique tourist attractions. Promoting the Lehigh Valley and Dutch Springs for over 28 years to SCUBA divers along the eastern seaboard, was not enough, Stu realized he needed to provide fun for the families and friends of the divers, so he created a Aqua Park. Continue reading