10 Tips For GettingThe Most Out Of Your CVB Partnership
As hotel operators it easy to get caught up in delivering exceptional customer service to our guests, offering job counseling to our employees or hustling our sales team to close the next big piece of business. The frenetic pace of the hospitality business can often lead to overlooked opportunities. Continue reading
Just completed a 17 month assignment at the Shawnee Inn and Golf Resort and was fortunate to work along side some of the most passionate leaders in the hospitality and tourism industry. The Kirkwood Family and Rob Howell the property General Manager have a one-of-a kind resort nestled quietly alongside the Delaware River in the Pocono Mountains. Continue reading
Over the past two years I have been retained by companies and organizations to help them understand social media and how it can help their small businesses compete with the big guys. Well, not to say that Twitter, Facebook, Youtube, and Foursquare can replace the expertise and convenience of having a PR firm at your disposal, but today small business owners are beginning to embrace the concept of “Owned Media” and learning how to deliver this content to their niche audience. Continue reading
Since fall of 2008, hotels small and large alike have been shedding jobs and reducing expenses to weather this economic storm not seen since the Great Depression. Each month leaders look to the numbers on new job losses and unemployment applications for a glimmer of recovery. Most analysts are now saying that recovery will come sooner than later and hopefully by 4th Quarter of 2010. With better days ahead, I offer a little advice to area business hotel leaders, “Invest in training today to let your employees know you care.” Continue reading
As the Morning Call makes continued cuts to the writers and photographers of the paper, I am saddended to think that I will miss this paper in a couple of months, when it no longer provides me anything of value. Although, I have certainly disagreed with the editorial board and their position on the Lehigh Valley Zoo over the years, I did enjoy staying informed on many important issues in the region. Continue reading
I always wonder what is going on at the company that posts a confidential job opening. Would you ever consider working for a company that continues to let an employee execute their job responsibilities while it searches for their replacement? What does it say about the company? Continue reading
Regional rail to NYC and PHL will open the Lehigh Valley to millions of potential visitors from NY, Boston, PHL, Baltimore and Washington, DC. As residents of the region we would not only benefit from access to high paying jobs, but also access to some of the finest parts of our country for vacations and weekend escapes. Continue reading
May 23, 2008 – Lehigh Valley PA. Dutch Springs Aqua Park, Lehigh Valley Zoo, Dorney Park, Davinci Science Center, Rave Motion Picture theater, and the shops at the Lehigh Valley Mall are just a few of the local attractions and destinations that could benefit if the larger local institutions and businesses in the region would adopt a 10 hour four day work week, says Gregg Marzano, President of Rainmakers Lehigh Valley, a local sales and marketing firm specializing in travel and tourism markets. Continue reading