Occupancy is 9/10 of the Law

As the aftermath of Superstorm Sandy continues, the chaos as it relates to hotel rooms will not quickly go away. The decision to cancel the NY Marathon was 100% correct, just 2 days late. Even when the electricity returns and residents return to their homes, a new influx of FEMA, contractors and insurance adjusters will gobble up hotel rooms just before the big Macy’s Thanksgiving Day parade and holiday season in NYC. Continue reading

New AirTran Routes To Put Lehigh Valley On The Map

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Local Lehigh Valley Tourism To Benefit From New AirTran Routes. 

When I first saw the press release from Lehigh Valley International Airport’s business development director Susan Kittle about the new AirTran routes to Atlanta it did not make a major impression with me. It seemed like the usual slow growth strategies we have grown accustom to when it comes to major airline announcements here in the Lehigh Valley. Continue reading

Perfect Storm Delivers Big Results for Northeast Ski Resorts

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If you think you have read all there is to know about snow after this past weekend, think twice. The story that will be hitting the airwaves and print media this week will revolve around a “Perfect Storm” of love, sport and cabin fever. While the traditional ski areas missed out on the monster storms of last weekend the Northeast resort managers are still having images of dollar signs dancing in their head! Here’s why…. Continue reading

Passenger Rail – Now is the time!

Regional rail to NYC and PHL will open the Lehigh Valley to millions of potential visitors from NY, Boston, PHL, Baltimore and Washington, DC. As residents of the region we would not only benefit from access to high paying jobs, but also access to some of the finest parts of our country for vacations and weekend escapes. Continue reading

Four Day Work Week Could Boost Local Tourism

May 23, 2008 – Lehigh Valley PA. Dutch Springs Aqua Park, Lehigh Valley Zoo, Dorney Park, Davinci Science Center, Rave Motion Picture theater, and the shops at the Lehigh Valley Mall are just a few of the local attractions and destinations that could benefit if the larger local institutions and businesses in the region would adopt a 10 hour four day work week, says Gregg Marzano, President of Rainmakers Lehigh Valley, a local sales and marketing firm specializing in travel and tourism markets. Continue reading